— My role: Brand Designer Brand Strategist
— Deliverables: Brand identity Brand Book Packaging Design
Oilyo is a young and bold brand with a very simple assignment: to reach the market with simple, effective products and with very powerfull images.
Oilyo was created to simplify skincare in a market filled with overwhelming choices and complex products. The brand aims to empower people with straightforward, effective solutions that deliver real results without the fuss.
Oilyo's branding is bold and minimalistic, featuring clean designs and clear messaging. Packaging is functional and user-friendly, emphasizing key ingredients. The brand leverages strong imagery, social media, and influencer partnerships to build a community focused on simplicity and effectiveness.
